Which region is associated with a preference for linear time, according to Erin Mayer?

• A. East Asia
• B. Africa
• C. North America
• D. Northern Europe

Answer: (D)

Time orientation is the concept being tested here. Erin Meyer’s Culture Map contrasts linear (monochronic) time cultures with more flexible (polychronic) time cultures. In linear time cultures, time is treated as a concrete sequence to be scheduled and managed: punctuality is valued, deadlines are important, and tasks are typically tackled one at a time. Northern Europe exemplifies this approach, with a strong emphasis on precise planning, adherence to schedules, and efficient, orderly progression of activities. This contrasts with regions where time is viewed more fluidly or where relationships and context can influence scheduling, such as parts of East Asia or Africa. Therefore, Northern Europe is the region associated with a preference for linear time.