Under FHA, which advertising approach may be permissible for housing designed for older persons if it meets occupancy criteria and is marketed properly?

• A. Advertising That Explicitly Targets 55+ Individuals And Complies With Occupancy Criteria
• B. Advertising That Excludes Families With Children
• C. Advertising That Stated No Children To All Listings
• D. Advertising With Neutral Language Only

Answer: (A)

Under the Fair Housing Act, housing that is designed for older persons can be exempt from familial-status protections as long as it meets specific occupancy criteria. If this type of housing is intended to be occupied by older adults and the occupancy requirements are met (for example, a substantial proportion of units have residents aged 55 or older), then it may be marketed directly to that demographic. Advertising that explicitly targets 55+ individuals communicates the intended audience and aligns with the exemption, provided the occupancy criteria are satisfied and the marketing truthfully reflects who the housing is designed for. This is why targeting the 55+ group, with proper compliance, is permissible.