Guidelines for non-discriminatory advertising?

• A. Use targeted language that appeals to specific protected classes
• B. Use inclusive language, avoid protected-class references, include Equal Housing Opportunity language or logo, and verify non-discriminatory terms.
• C. Mention only married couples for housing
• D. Advertise only in certain neighborhoods

Answer: (B)

Non-discriminatory housing advertising centers on using inclusive language and signaling compliance with fair housing rules. The best approach is to write ads in terms that welcome all potential applicants, avoid references to protected classes, and display Equal Housing Opportunity language or the logo. This combination communicates a commitment to open, non-discriminatory housing practices and aligns with legal protections that prevent discrimination based on race, color, religion, sex, national origin, familial status, or disability.

Choosing inclusive wording and avoiding protected-class references helps ensure the ad appeals to a broad audience and reduces the risk of discriminatory impact. Adding the Equal Housing Opportunity statement or logo makes the advertiser's compliance visible, which is an important reassurance to applicants and a practical reminder to landlords and agents of their legal responsibilities. Verifying that every term in the advertisement is non-discriminatory further guards against inadvertent biases.

In contrast, language that targets or favors specific protected classes, restricting eligibility to only certain groups, or advertising only in particular neighborhoods can imply discrimination or steering. Those approaches can violate the Fair Housing Act and undermine equal opportunity in housing.